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Home Harvest

An Urban Gardening Resource App

Overview

Baker Creek is a seed company and is America's top source for heirloom seeds.
After the pandemic Baker Creek saw an opportunity to better communicate with an emerging market of urban gardeners.

Task

Design a mobile app to cater to new target segment of urban gardeners to meet the needs in their gardening journey.

ROLE

Lead Designer

Project Manager

TEAM

Logan Ruscick

Estella Yu

Lac Nhi Nguyen

TIMELINE

2 Weeks

for Research | Ideation | Testing | Design

Research and Methods

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Collect

Define

Analyze

Synthesize

19 Surveys
10 Interviews

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Affinity
Map

3 Competitors
2 Comparators

User Persona
Problem Statement

Online Survey

Through the 19 online surveys we were able to better define the urban gardener target through two main limitations.

Gardening Space

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Lack of Experience

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User Research | Affinity Map

After Affinity Mapping 10 User interviews our team identified the targets main motivations as to why they garden and pain points addressing their obstacles.

Motivations

Reward

from

Labor

Relaxing

Process

*Dependent on successful growth of plant

Pain Points

Lack of

Confidence

Knowledge

Experience

In how to grow plants successfully

External Factors

Pests | Weather | Location

Therefore we conducted a C+C analysis to observe conventions used that could help address the user's painpoints so that they can fulfil their original motivations.

Competitors

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Insights

Plant Info | Guides |Gardening Tips

Space Specific plant recommendations

Light Specific plant recommendations

Comparators

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Tutorials | Helpful Videos

Community Groups | Forums

User Persona

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Gabby the Gardener

Age | 26

Location | Bronx, NY

Job | Community Organizer

Goals

Challenges

Keep her plants alive

Create a relaxing atmosphere

Learn more about gardening

Lack of gardening experience

Not knowing what is wrong with her plants

How to overcome external factors

Problem

Gabby is an Urban gardener who lacks confidence in her knowledge of how to successfully grow her plants and faces challenges due to external factors beyond her control, such as weather conditions, pests, and her limited gardening area.

 

Therefore, Gabby needs a way to access gardening care information to grow her plants to fruition and avoid her gardening failures.

Solution

Home Harvest is a Gardening Resource app that will provide Gabby with relevant information so that she is confident in keeping her plants alive regardless of space, location, or aptitude.

 

The app will guide Gabby through the process of selecting the right plants, offering personalized recommendations based on her space, light exposure, and location.

 

Additionally, the app will offer a range of educational resources, including basic info, tutorials, and a community forum  to connect with others to share experiences and help one another along their gardening endeavors.

Design and Iteration

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Ideation

Usability
Tests

Iteration

Final
Design

Mid Fi

5 users tested

Features
High Fidelity

Home Harvest Prototype

Mid Fi Wireframes

Our team transferred preliminary sketches to digital mid fi wireframes to conduct usability tests to evaluate if our designs effectively achieved our solution's goals, while also observing any usability issues to iterate.

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Usability Tests

Through usability tests we not only gained insight on how our product conveyed a solution to the user's problem, but also identified moments in the flow where there were either hesitation or usability errors.

5/5 users found it confusing as to what the home page's purpose was due to the layout

 

3/5 were unsure of how to continue the task

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5/5 users hesitated, were confused and overall unsatisfied with this part of the flow

4/5 users reverted back rather than completing the intended flow.

By implementing a search function it removed friction and shortened the users task time.

 

We also broke up the categories into more digestible sections which allowed all users to better grasp the pages purpose. 

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We added titles on the tutorial page as well as updating visuals which was received as more intuitive by all users

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Iteration | Hi Fidelity

Home Page

Input your Location

and Gardening Area

Receive recommended plants for you

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My Plants

Ability to add plants for ease of access.

Search Page

Search for plants

See what's recommended based on your location, and gardening area

Search Tips on gardening

Search Tutorials on how to plant specific plants or general information

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Plant Info

Add to My Plants

Get specific info about plants

Learn how to manage external factors

Tutorials

Search for specific tutorials

Or browse videos on general topics

Community Page

Search Groups

Find your way to the FAQ forum

Join Groups

Final Prototype

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LESSONS LEARNED

Overall I learned how important layout and UI design correlates to the user's understanding of how a product works and how it can remove friction in the user experience when done well.

I also took away the importance of iterations and testing in creating a good product that is both visually and logically sound, it's easy to become blind to mistakes when you are closely invested in a project.

Like what you see?

Let's chat.

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